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The end of season ski parties are getting bigger and bigger with stars such as Rod Stewart, Bob Dylan, Sting, Tina Turner, Bon Jovi, Stereophonics and the Scissor Sisters having all performed in the past to huge crowds in ski resorts in Europe and North America.
Last week was no exception with Sir Elton John as the main attraction in Austria as he performed at the end of season party in the ski resort of Ischgl. Having just squeezed the rock legends piano into the cable car, Sir Elton John gave a 2 hour 'free' concert at an altitude of 2,320 metres and worked his way through his greatest hits including Rocket Man, Daniel, Pinball Wizard, Bennie and The Jets, Crocodile Rock and Yellow Brick Road.
Sir Elton admitted he had never skied or snowboarded. "I would love to as it looks fun, but my travel insurance won't allow me to in case I beak an arm or something," he said before the show.
Concerts like this are really a marketing strategy for the ski resorts, and for 25,000 skiers at the weekend the concert was a nice end to a great days skiing. It is also part of a strategy for ski resorts to offer more than just skiing to attract a wider client base, partly fuelled by worries about global warming and the prospects that there will be less snow in the future.
Last week was no exception with Sir Elton John as the main attraction in Austria as he performed at the end of season party in the ski resort of Ischgl. Having just squeezed the rock legends piano into the cable car, Sir Elton John gave a 2 hour 'free' concert at an altitude of 2,320 metres and worked his way through his greatest hits including Rocket Man, Daniel, Pinball Wizard, Bennie and The Jets, Crocodile Rock and Yellow Brick Road.
Sir Elton admitted he had never skied or snowboarded. "I would love to as it looks fun, but my travel insurance won't allow me to in case I beak an arm or something," he said before the show.
Concerts like this are really a marketing strategy for the ski resorts, and for 25,000 skiers at the weekend the concert was a nice end to a great days skiing. It is also part of a strategy for ski resorts to offer more than just skiing to attract a wider client base, partly fuelled by worries about global warming and the prospects that there will be less snow in the future.
