Wednesday, April 30, 2008

Need a lift pass, then take your phone

Famous Canadian Rocky Mountain ski resort, Sunshine Village is to trial a new mCommerce mobile phone ticketing system which will allow skiers and boarders to avoid lift ticket windows and to move directly to the ski lifts where their mobile phone will replace traditional ski passes and be scanned to gain lift access.

Sunshine Village, one of North America's most technologically innovative ski resorts, will be completing a live test of the system to review the operational complications of putting this new lift pass system in place for next year's ski season. This is the first time this advanced technology has been trialled in North American ski industry. Upon successful completion of the demonstration test this week, the intent is to implement the programme for the start of the next ski season.

The initial test of the mCommerce application at Sunshine ski resort is being conducted in conjunction with the movie industry's Show Canada Conference and Trade Show being held this week in the nearby ski resort of Banff.

Seasons over - New seasons begun

Once upon a time the team at Worldski were fortunate to have a few weeks off after Easter as skiers put their minds to summer holidays rather than next years ski trip, but those days are over as clients book their ski holidays earlier and earlier.

Following exceptional snow conditions this year both here in Europe and in North America skiers and boarders are getting their reservations in early especially for ski resorts in Colorado like Breckeneridge where for the first time in a number of years a new direct service from United will compete with British Airways. More competition on this route can only serve to bring down prices and attract even more snow lovers westward.

Chalets for the peak dates are also being snapped early and skiers and snowboarders are putting down their deposits early to make sure they don't miss out. A recent booker advised that in a time of uncertainty with the economy and a projected housing slump, planning for next years ski trip gave him something to aim for. I look it this way he said ' better to go without a few luxuries like meals and out and coffee's from Starbucks than miss out on my major treat of the year'