Need a lift pass, then take your phone

Famous Canadian Rocky Mountain ski resort, Sunshine Village is to trial a new mCommerce mobile phone ticketing system which will allow skiers and boarders to avoid lift ticket windows and to move directly to the ski lifts where their mobile phone will replace traditional ski passes and be scanned to gain lift access.

Sunshine Village, one of North America's most technologically innovative ski resorts, will be completing a live test of the system to review the operational complications of putting this new lift pass system in place for next year's ski season. This is the first time this advanced technology has been trialled in North American ski industry. Upon successful completion of the demonstration test this week, the intent is to implement the programme for the start of the next ski season.

The initial test of the mCommerce application at Sunshine ski resort is being conducted in conjunction with the movie industry's Show Canada Conference and Trade Show being held this week in the nearby ski resort of Banff.